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About Blue Line Innovations

Blue Line is a leader in innovative home energy management providing the best user engagement driven by real-time energy consumption information. What makes Blue Line unique is its simple, accurate and patent protected, universal optical sensor. Proven and difference making, Blue Line Innovations has worked with over 100 North American utilities since 2004 and now has +350,000 homes using our products.

We started in 2004 with a simple "what if" dream by a family of entrepreneurs in tiny Witless Bay, Newfoundland and Labrador. "What if" we created a speedometer for electricity? The dream turned into a very unique and straightforward solution to do just that.

With over 14 years of industry experience, Blue Line’s EnergyCloud platform offers a simple, cost-effective, Do-it-Yourself, solution with a low acquisition cost and fast ROI. Whether you are a homeowner wanting to understand your electricity usage and save money, or an electricity provider wanting to offer your customers an advanced level of insight to help strengthen your customer relationship, Blue Line can help. Proven product. Strong management. Commitment to quality.